"Monozukuri" Collaboration Project by Small Factories and Ricoh Design
Branding via the design of a new business
Designing with the user in mind
Designing the experience itself
Design that grasps the context
The best camera applied with craftsmanship
Striving for an MFP prompting users to place it nearby
Confortable design by focusing on people
360-degree design for a living space
Relationships Between People and Tools through Long-Term Use
Designing Orthodox Styles
Passion for Marble Icons
The Office Knowledge Creation Support Machine
New product design based on different cultures and sensitivities
The designer is an intelligent hub for connecting everything
Designing attractive products for users
Creating designs "we desire to use".
We harness the power of design to provide experiences that make our customers
"desire to use" and "continue doing so".
The true value of Ricoh products and services can only be felt by actually using them in the workplace. The accumulation of splendid experiences fosters the desire to use the product in our customers. The beauty and comfort of a product is one of the values design can achieve, but we believe such values are only meaningful if we can provide our customers with an excellent experience.
We continue to provide the best and most suitable products to our customers by realizing the three following values, and will continue to be committed and responsible to encourage the desire in our customers to "want to use" our products.
Continue to envision the future one step ahead
Visualizing the happiest digital society for people and society.
Respond to the wishes of the field/customer
To understand the field/customer better than anyone else, creating designs for irreplaceable experiences.
Pursue quality with professional pride and commitment, driven by the empathy for customers
Along with providing beautiful shapes to products and enhanced usability, we are engaged in designing to influence customers' unconscious actions or senses. We also provide visualization to business concepts or product concepts. For this we have adopted ethnography, design thinking, scene drawings, and swift mock designs. Furthermore, in design research, we are active in pursuing more high style design.
We design consistent impressions and usability in all instances of operation such as in the main unit of a product, smart devices, computer screens, and so on. Also, we aim for universal usability for comfortable operations by a range of people and reliability in building so that people feel comfortable when using our products. We are involved in interface design to impress customers.
Through the process of thinking design, we look for unnoticed differences between ideals and reality, and find "questions" providing insights (awareness) that lead to creative solutions. We help you reach your goals faster by improving the resolution of your thinking processes for various internal and external activities such as designing customer experiences and exploring new businesses.