iF DESIGN AWARD
RICOH GR IIIx
The GR IIIx is the latest addition to the GR Series of high-performance compact digital cameras, loved by many users for its unique concept which has been passed down from model to model for 25 years. This camera features a new lens with a 40mm equivalent focal length in the 35mm format, considered close to a human's actual field of view. Perspective and shallow depth of field differ from a conventional 28mm wide-angle lens, making it possible to express beautiful bokeh (defocusing effect). Ricoh developed this camera as a new snapshooter to stimulate the photographer's creativity by enabling photographic expression unique to a 40mm focal length.