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Passion for Marble Icons

2013/03/28

　
This is Kodawari; Striving for design perfection; Passion for Marble Icons; Asaki Umezawa, UI Designer at Ricoh's Corporate Design Center
Simplicity and delicacy is the essence of UI design; Mr. Umezawa works on Ul design for MFPs. Raised in an artistic household with his father a woodblock printer and his mother a graphic designer, Mr. Umezawa liked to draw from a young age on paper and at times on the walls of his house. During his younger days, he developed design sensitivity from his parents' work, such as his father's delicately designed block prints and his mother's simple line illustrations. Influenced by his parents, he began to express the combination of 'simple' and 'delicate' in his design work. Mr. Umezawa states, 'While aiming for simple display design, detailed work investigating and analyzing our customers worldwide is also necessary. Displaying detailed information in a simple way is the essence of Ul design.'
Icon design that becomes the face of Ricoh; Mr. Urnezawa works on Ul design for MFPs. Raised in an artistic household with his father a woodblock printer and his mother a graphic designer, Mr Umezawa liked to draw from a young age on paper and at times on the walls of his house. During his younger days, he developed design sensitivity from his parents' work, such as his father's delicately designed block prints and his mother's simple line illustrations. Influenced by his parents, he began to express the combination of 'simple' and 'delicate' in his design work. Mr. Umezawa states, 'While aiming for simple display design, detailed work investigating and analyzing our customers worldwide is also necessary. Displaying detailed information in a simple way is the essence of UI design.'
Changing design, preserving design; Mr. Umezawa has also designed compact displays. 'Even if the display becomes small, for the sake of users who are used to Ricoh's control panels, we kept some areas untouched while changing others.' In order to make it clear which areas should be left untouched, usage data of hundreds of thousands of worldwide users was analyzed. Umezawa states, 'I wanted to provide consistent usability not only for new Ricoh users, but also for longtime Ricoh users who are familiar with Ricoh's design.' The display, which contains only the most necessary features, has been carefully designed so that it is easy to see, even when compact.
Materializing visions; Mr. Umezawa likes creating web content and does so on a daily basis for websites dedicated to baseball, travel, or child rearing on his commute to work. In the case of his hobby, baseball, he posts the results on the internet. 'I manage to create chances to get together to build connections with the people around me, and create web content to make those chances memorable' he says, 'The UI design on an MEP is the same. Materializing users' needs and designers' visions is an important task that only a designer can do. Thus, I wish to improve my skills of expression.' One can only guess what design Mr. Umezawa, a Ul designer holding a simple and delicate method of expression, will create next to visualize people's ideas.
Technology information: Office Printing
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